STA - DalyDress

D A L Y D R E S S is a subsidiary brand under the umbrella of El shamsi for Trading and Agencies (STA).
The brand was born in 1981 as a lifestyle Egyptian fashion brand for Men and Women. D A L Y D R E S S originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look.
D A L Y D R E S S has designed and commercialized the following lines:
      1. Womenswear: Women, Accessories,Relax, ,Active and Maternity 
      2. Menswear: Men, Accessories, Active and Personal Tailoring
Corporate Values:
Training and Development Programs Constant commitment to our customers Permanent business commitment to:
      -Product Design and manufacturing
      -Store Design
      -Customer Service at Sale Point
       -After Sale Management
      -Sales and advertising policies 
Throughout successful corporate branding, D A L Y D R E S S has been able to position itself as one of Egypt’s best loved and most flourishing clothing retailers. D A L Y D R E S S opened 28 stores across Egypt and are actively seeking to stretch the brand further in the near future and by opening new fabulous shops with the New Store Concept in high end streets and luxurious malls in the Middle East, North Africa and then Internationally.



© 2010 - 2014 STA